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Why Video Marketing is Important?-Some Insights

You own a small business and you are trying to increase the visibility of your business; this is the very reason why you need to use Internet video marketing in the operation of your business. Here are a few facts that you might not have thought about when dealing with video marketing. Every day an estimated one billion videos are watched by people all over the world on sites such as YouTube and DailyMotion; this is reason number one as to the importance of video marketing.Do you want to learn more? Visit learn more.

Need another reason to look into online video marketing? Sixty percent of all the traffic that flows on the Internet is video-based. This number will continue to grow as time passes. Here is a compelling reason to consider type of campaign and other forms of communications marketing. 150 million videos are watched by Americans each and every month. Think about the potential customer base that you can reach with effective video marketing!

All of these videos are listed in a search engine. Search engines are the key to making video marketing work. If you do not have effective search results, then you will have an ineffective video marketing campaign. It is estimated that 1.7 billion people are connected to the Internet around the world. You will need to think globally when it comes to your video marketing

Now here is a fact that many people will never even consider when it comes to this type of marketing: 45 billion, that is the number of people who have phones that they can download a video directly to their phone to view anytime. Videos can produce instant results, you can upload a video and within minutes have several hundred views. This is why video marketing is the way to go when trying to get the word out about you and your product or business.

This is something that almost any person can do; if you know how to run a video camera, you can have an effective marketing campaign. The last reason that you need to consider this approach is the fact that it is totally free to do, great news for a small business owner looking to save a little money.

Now that I have your attention and have shown you the benefits of business video marketing, we need to talk about the exact “How-To” when it comes to your video. First, when deciding on this technique, you need to know that as a society, we are quick and simple. A person would much rather watch a quick video clip to get the information they desire, than have to read the same information in an article or newspaper. Using images and short little “movies” works because it grabs the person’s attention and they are hooked on the video and stay interested.

The next thing that you need to keep in mind is the K.I.S.S approach. This stands for “keep it simple stupid.” When implementing an effective video marketing campaign, make it a point not to run more than 3 minutes on your videos. In addition, make sure that you include all the relevant information in your video that your viewer will need or want to know. Video marketing is only effective if the viewer is able to get a feel for who you are as a brand and what you offer for their individual lives. The overall goal of marketing with video is to leave the person watching with a sense that they just spent a few minutes with you over a cup of coffee.

Local Marketing and Its Benefits

Due to the advancement in technology, more persons are beginning to realize how important internet marketing is to their various business, whether offline or online. A lot of persons connect to the internet on daily basis either through their various laptops, smart phones, etc. All these are evidences that nobody wants to be left out in the updates on current events and trends especially in marketing of one’s business. It is pertinent to note that in the frenzy to be in tune with the current trend in marketing, most business owners overlook the positive effect of marketing within their locality.I strongly suggest you to visit Check This Out to learn more about this.

This type of marketing is one that is seen as being crucial in any setting of business marketing strategy. Coming up with local marketing strategies will go a long way to benefit the initiator’s business to a great extent especially in terms of establishing one’s business or personal online presence. There are various mobile marketing strategies that will greatly benefit business owners especially in their various localities.

It should also be noted that a lot of marketers do not know that the results achieved through local marketing strategies often outweighs that achieved through other means of marketing strategies including mobile marketing strategies. One would be doing one’s business a lot of good if the person should initiate the act of exchanging links with other sites or blogs which are operating in the same niche, this in turn will help to improve the number of visitors (potential customers) to one’s site or blog.

It is also vital that one creates an account with Google Local or Google Map which will go a long way to project the person’s business, especially in the business owner’s chosen locality. When a particular business is listed, as soon as any body conducts a search through the Google search engine especially one that is linked to the business owner’s niche, a lot of local businesses are shown on a map that pops in the course of the search. The more a person’s business is shown on the Goggle Local results page and Google Map, the higher the chances of the person’s business being found by those looking for such services and products.

Know All About VPS and Dedicated Servers

A dedicated server is a solitary web server or PC on the web that hosts websites and shows pages as observers’ demand. A dedicated server is inside a system of PCs, solely dedicated to one customer or a huge business since it can address many issues.

Dedicated servers are most usually utilized as a part of the web hosting industry; many websites are hosted on one dedicated server. A dedicated server is thought to be the following stride on from shared hosting situations. Having your own dedicated server makes you free of stress over different websites backing you off or slamming your server. Dedicated servers likewise give you add up to control, and takes into consideration introducing programming on your site that opens entryways for increasing additional execution.

The benefit of having a dedicated server is that the customers of the server can alter both equipment and programming setup so they address issues like speedier information get to and easy convenience of movement on the site.navigate here

The choice of VPS mostly depends on the necessities of the customer. Linux is suitable in case you do not have high necessities and your money related arrangement is moreover compelled. Linux offers incredible execution to its customers. On the other hand usage of Windows server is boundless. It is used by a generous number of customers today and thus can serve to masses where an organization is concerned.

For expansive organizations having websites for each dealership, for example, cruiser makers, the benefit of having a dedicated server is that the parent organization can put the majority of the websites for every dealership under a similar server.

A dedicated server is in like manner more reliable than a shared server since you will have full control over the security of your server and your site. On a shared server, you would not have this kind of control just in light of the way that you confer it to different people. Data on a common server is for all intents and purposes like a PC being used at home by different people so it will never be as secure as you may need it to be.

Dedicated servers can be supervised or non-managed. When you settle on a non-managed server, this suggests it is reliant upon you to do the administering. A managed server, on the other hand, goes with organizations that will join particular support, firewall organizations, and security surveys. A summary of these organizations can be extremely wide.

On a directed server you will have space plan insightful to oversee more fundamental matters understanding that some individual is tending to your figuring needs. You have space plan savvy to focus on the business end of things or researching correspondences with your customers or clients. Managing a server is attempting and in addition repetitive. Having the benefit of time alone is presently a huge favorable position in itself.

VPS servers insinuate the advancement where a server is distributed different Virtual Servers however the limits performed are absolutely free. The VPS servers have their own specific Operating System and their CPU and RAM is not dedicated to others. Today it is a superior decision than transform from a run of the mill server then gave servers. Cost is the rule issue when uncovering these improvements. VPS servers are undeniably fiscally astute than submitted servers, however, there are more issues to consider isolated from the economy.

In a VPS server, one can have a few websites without imparting its assets to each other. Virtual Private Servers are anything but difficult to set and should be possible rapidly. They are likewise simple to update and change. It gives you more control over your server. You can design your server the way you need it. The brought together equipment of a VPS server is economical force somehow.

A VPS encouraging record is immensely secure and restricts the software engineer strike to your site to a generous degree. It gives you the versatility to present any kind of programming application without having much impact on your website.

There are two sorts of VPS record to investigate a Linux VPS and a Windows VPS. The decision of VPS, for the most part, relies on upon the necessities of the client. Linux is appropriate on the off chance that you do not have high necessities and your cash related game plan is in addition constrained. Linux offers unfathomable execution to its clients. Then again utilization of Windows server is unfathomable. It is utilized by a liberal number of clients today and along these lines can serve to masses where the association is concerned. A couple of uses like ASP and ASP.net can’t work without Windows. Subsequently, if cost is not the issue and you require particular elements Windows is the correct decision for you. In spite of the fact that it would not be terrible to have the capacity to serve both sort of customers.

Network Cabling Salinas – Information

Have you ever wondered what it is that connects computers and networks to one another? Network cable in conjunction with the associated hardware (network switches, hubs, demarcation equipment) is responsible for computers being able to connect and transfer data across intranets (internal network) and the internet. Network cabling today is used for many other purposes besides computer networking. It can be used to carry video for security camera systems as well as video for cable TV and AV (Audio/Visual) applications. Network cabling is also used as control cable in Building Maintenance Systems and Access Control Systems. There are several different types of cables that are used for this purpose, including unshielded twisted pair, shielded twisted pair, fiber optic and coaxial. In some cases, only one type of cable is used in a network, while in other cases, many different types are used. Wireless systems are becoming more and more popular but always remember you still need network cabling for the wireless system. There is still two things that make network cabling better than a wireless network: it is much more secure and reliable. Checkout Network Cabling Salinas for more info.

Understanding Cable Type
Before you can really understand how cable networking works, you need to know about the various cables and how they work. Each cable is different, and the type of cable used for a particular network needs to be related to the size, topology and protocol of the network. Here is a rundown of the cables that are most commonly used for network cabling:

Unshielded/Shielded Twisted Pair – This is the type of cable that is used for many Ethernet networks. There are four sets of pairs of wires inside the cable. There is a thick plastic separator that keeps each pair isolated through the run of cable. Each pair of wires are twisted so there will be no interference from other devices that are on the same network. The pairs are also twisted at different intervals so they will not cause interference between themselves. In an application where there is a lot of Electromagnetic Interference (EMI), such as a mechanical space, you may choose to use shielded twisted pair, which has an outer shielding that adds extra protection from EMI. Category 5e, 6, 6A and 7 are the general choices today. Twisted pair cable is limited to 295′ on a horizontal run. Twisted pair cable is used for many applications. Standard station cabling for computers and VOIP phones, wireless access points, network cameras, access control and building maintenance systems are just a few. This is one of the most reliable types of cables, and when used, network failures are less common than when other cables are used.

Fiber Optic – Fiber optic cable is primarily used as backbone cable although it is being used more and more as station cable (think FIOS). By backbone cable I mean it connects Telecommunication Rooms within a space to each other. Fiber optic cable has huge broadband capacities which allow it to carry large amounts of information as super fast speeds. Fiber cables can cover great distances(hundreds of meters) as opposed to copper cable. Because these cables must work so hard and the information travels such distances, there are many layers of protective coating on fiber optic cables. Fiber cables transmit light as opposed to electrical current. Fiber optic cable requires much less power than high speed copper does. Fiber optic cable is a great choice for high speed reliable communications.

Coaxial Cable – Coaxial cable usually falls under the scope of work of the network cabling installation contractor. Coax will be used for the cable television locations within the space you are cabling. The service provider will drop off the outdoor cable at the point of entry. The contractor will run an extension (usually RG-11) to the local telecom closet within the space. The individual station runs(RG-6) will terminate on a splitter to connect to the service cable. The center of this type of cable has a copper conductor and a plastic coating that acts as an insulator between the conductor and the metal shield. This cable is covered with coating, which can vary in thickness. The thicker the coating, the less flexible it is going to be. There are a few types of terminations for coax. Compression, crimp and twist on are the three types of terminations. The best method is compression as long as they are performed correctly. Crimp terminations are also reliable and require the right tool for the particular connector you are using. I would not recommend twist on as they are not reliable and prone to problems. A few types of coax connectors are F connectors, BNC connectors and RCA connector.

Customized Software For Business Requirement

Custom software development often comes to the aid of business houses that are looking to either automate or IT-enable their manual processes. The process can also be effectively used to enhance or extend the existing IT infrastructure that is currently in use, to cater to growing businesses requirements. The main contention against adopting custom developed software has been the costs associated with the process. Although initial costs may be actually higher than certain off-the-shelf ready made software packages and certainly higher when compared to the free open source software available on the internet, costs are certainly justifiable and optimized in the long run.learn more

Employee Productivity
Custom software is by default tailor-made to suit business requirements, offering a control over the technology, functionality and budget of the entire process. The software offers immense flexibility and seamless integration with existing systems also allowing provisions for future enhancements on a need basis. Since employees are already familiar with the current processes, automating the process simply serves to increase the productivity of the staff on the job. Time and effort spent on understanding the general behavior of off-the-shelf or free ware software and customizing their usage to suit the current process can be totally written-off. Time and effort spent on training resources to adopt work-arounds can also be avoided by using custom software. Minimized effort and increased productivity automatically drive improved service levels and customer satisfaction.

Costs
Custom software development is a cost-effective option in the long run mainly because the benefits are mostly derived from the underlying efforts to minimize time and effort spent on the process. Trimming generalized software to meet specific requirements and training users on the changes is a costly affair, especially if the software is purchased off-the-shelf. Ready-made products also incur a license fee for each new license in addition to the limited licenses that are bundled along with the product. Trouble shooting and maintenance too are cumbersome given the vast scope of the product.

Scope Control
Businesses can determine the costs of the custom development venture by simply defining the scope of the product based on the need and business priorities to create a cost-effective, lean functional product. Similarly the scope of enhancements and upgrades too can be prioritized to suit the budget and needs and can often be implemented incrementally in a phased manner. It has also been noticed that well-design custom software is usually adopted across the organization, to gradually phase out licensed versions of paid software.

Custom software offers immense benefits that are often not tangible but do result as cost benefits at the end of the process. However, in order to avail maximum benefits from custom developed software, one has to take adequate care to select a reputed custom software development firm that offers the best value for money in terms of software and services. Custom software development firms with experience across several technologies and industry verticals will be able to offer the best blend of technology and features to meet your business requirements effectively.

SEO Guide

 

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact, many SEO gurus fiercely disagree on the how part. Many tactics are available, but SEO is not a cheap endeavor, so one has to be careful when allocating valuable advertising dollars to it.

First, you have to be clear on what you are trying to accomplish on the business side-focus, focus, focus!

Second, you have to reign in your zeal and prepare yourself for a grueling multi-month commitment that will require time, discipline, and money-be ready to spend time in the trenches.

Finally, you have to decide which tools and techniques will produce the best return on investment (ROI). If you spread your resources too thin, you will fail.
If you’re looking to get yourself on the first page of Google’s search results immediately, this SEO guide isn’t for you. Don’t believe people who claim they can get you on the first page overnight in an ethical way. Even if you manage to cheat the system for a short time, Google’s wrath will land upon you swiftly and never go away. If you are serious about SEO, prepare yourself for the long haul and do it right-your patience and diligence will pay off. There is truly nothing complex about SEO. It rests on three principles:

Valuable, relevant, unique, timely content will rank well on search engines.
The content must be machine-readable in order to be found.
SEO work takes time to produce results.
Valuable Content

Let’s start with valuable content. Before you even mention the term “SEO,” ask yourself, what do I have to offer the world, why is it unique, and why would anybody want it? Do you have a digital strategy covering all your digital communications channels? Remember that you are competing with millions of other websites. Theoretically, you could spend lots of time on SEO and get to that coveted first page just to learn that customers don’t find your content, products, or services appealing. Conversely, don’t give up too fast. Many business owners that have great products and services never get through to their audiences because they don’t bother with SEO. The axiom “If you build it, they will come” stands eternally false on Google. The onus is on you, and if you don’t make a compelling case to Google, it will ignore you unless you are the only one in the universe offering that superhot product (e.g., you have a monopoly). So, produce content that stands out. Make sure you provide value. Sometimes it is a sacrifice. You may choose to share valuable information that your competitors may use against you. You may choose to take unique perspectives that may incite a debate or even draw criticism. Be yourself, be unique, and be interesting-you need to give in order to get. Provide more than a sales pitch.

Do a cost-benefit analysis that includes the value of brand recognition. Remember that it takes time to see results, usually one to two months, sometimes longer. Your ultimate goal is to find your competitive niche and establish yourself as an authority in your area of expertise so you can influence buying patterns. People will remember you and come to you when the need arises. With respect to content, make sure everything you write is well structured, clean, and free of factual and grammatical errors. Write using plain language. There are multiple resources on this. It is generally recommended that website content be written at the grade six reading level. Sometimes it may not be possible for all industries, but do your best. Another helpful metric is the Flesch-Kincaid readability index. It’s recommended to keep it above 60 (you can use this free tool). Be friendly, approachable, and lighthearted. Use humor, but be careful not to offend and cross boundaries. Always keep your audience in mind. Make sure the most important information is at the top of the page so it can be easily located. Web users don’t read; they skim. Use headings and bulleted lists. Make information digestible, and avoid jargon, clichés, and colloquialisms as much as possible. Make sure that your navigation structure is task oriented and user friendly. Your user experience must always take people through the happy path. navigate here .

Help Google Find You

You have valuable content, and now you’re ready to move on to the next step-showing search engines and humans how to find it. In this SEO guide, we focus on Google, since it has the biggest search market share, but this is equally applicable to other search engines. It’s probably safe to say that if you rank well on Google, you will rank well on other search engines. There are numerous SEO techniques, but we prefer to focus on a few that have been tested and proven in action:

Organically maximize the number of inbound links from websites with high domain and page authority.
Make your pages machine-readable by applying consistent on-page optimization for your key pages.
Building Inbound Links

This technique causes lots of confusion and debate in SEO circles but for no valid reason. It’s very straightforward and is based on the following assumption-counting quality links pointing back to your website is the most effective way for Google to determine the value of your website. Backlinks are very much like Facebook “Likes”-a vote of social confidence. Google’s logic here is utterly simple-if reputable and relevant websites link to you, your content must be valuable. One important caveat here is that the link building must be organic. If you have a very rapid increase in backlinks over a short period of time, Google may perceive this as spam, even if your efforts are legitimate. Spread your efforts over a few months. There is nothing wrong with doing link exchanges with your industry peers. Just make sure you avoid link farms and spammy techniques.

Managed IT Services Houston-An Overview

Many businesses choose to outsource their IT to a managed service provider, who will manage and assume responsibility for providing a defined set of IT services on behalf of the business. This process has become increasingly common amongst large businesses and organisations, due to the many associated benefits:Have a look at Managed IT Services Houston for more info on this.

Costs

The cost of investing in top of the range technologies and hardware can be extremely high. A good managed service provider will house the best technologies, allowing the client to enjoy the benefits of carrier grade solutions, without the initial outlay. Fixed contracts and monthly payment plans allow a business to budget for their IT management, without any unexpected upgrade charges or maintenance costs. Outsourcing IT services also reduces the need to employ in-house specialists to manage your IT networks or alternatively frees up existing specialists time to focus on more strategic projects.

Expertise

Managed service providers possess specialist IT skills, that may well exceed the levels available within a business. Having round the clock access to these skills can prove an invaluable asset, and can also save money that would otherwise be invested in training staff internally or hiring specialist freelance technicians.

Future-proofed technology

Leading managed service providers will use the best technologies and hardware available, in order to deliver the best possible IT solutions. Technology and hardware will be upgraded regularly, with no additional costs or stress to the client. Through the use of storage and server virtualisation, upgrades can be carried out with little or no business impact. The constant practice of upgrading technologies means that no managed IT services will become obsolete.

Converged services

A managed service provider will be able to deliver all your IT services over a single “converged” network. Not only does this save money in terms of infrastructure, it also presents productivity benefits, as staff are able to access voice and data applications while working from home, or any other location.

Centralisation

The ability to centralise all your servers and applications within a managed data centre results in improved staff performance and productivity, as members of staff can access data and applications over a centralised network, regardless of time of day or location. Centralised data centres within the network can also provide round-the-clock access to virtual services, as well as backup and storage files.