The single most common problem facing businesses is driving traffic to their website and in turn getting more conversions or sales. While you might get hits on your website, there is no guarantee they will turn into sales or conversions for your business. You need to create a solid brand image before and build credibility with respect to your brand and business before you can see conversions in large numbers.
It is a given that visuals attract more attention than text. So, there’s no reason why businesses who would do well with an Instagram profile wouldn’t want to encash on this opportunity. Also, Instagram, in the literal sense of the word, makes your business ‘look’ good. Imagine the reactions of your audience when you upload pictures of your products, team members, general engagement images! They’ll be excited to be able to see all of this.
There are many other ways you can use Instagram to promote your brand and business. Here we list 4 ways you can use Instagram to boost your brand’s image. Do you want to learn more? Visit Instagram account boost.
Use Brand-Specific Hashtags
The right way of putting your business and brand out to the Instagram world is by using hashtags specific to your business, brands, products, and services. This ensures people identify your brand or business with the hashtags they come across on pictures posted on Instagram. This helps create and build brand awareness as well. Ensure the brand-specific hashtags are included in the bio section of your profile as well. This way people will read it when they look at your profile.
Apart from using hashtags that are specific to your brand, use of popular hashtags also helps you develop visibility among Instagrammers.
Use Tagged URLs
When you upload pictures related to your business or products, it is a good idea to insert links to your website in a manner that the URL can be tracked through analytics. This way, you know there is traffic being driven from Instagram to your website and probably resulting in conversions for your business.
Instagram contests with some giveaways unique to your business or the hot favourite of people makes for a great brand audience engagement technique. More than the contest in itself, it will be the prizes that the winners receive that will attract your audience toward the contest and your Instagram account in general. Contests where you ask the participants to tag your Instagram account when uploading the entries is a sure way of getting people to notice your brand and get new followers in the process.
Give a sneak peek to your followers
Your customers will be curious to know about the latest products being launched in the market by your company. Apart from this, your audience will also want to a glimpse of behind-the-scene working of your business. So, feed their curiosity with glimpses of your office which should also ideally include pictures of various teams working.